The ELLIS unit Alicante will focus on Humanity Centric Artificial Intelligence (HCAI) with three research areas that study different aspects of the intersection between humans and Artificial Intelligence such as (1) Human behavior modeling via machine learning techniques, (2) the development of intelligent, interactive systems, and (3) human-centric challenges in AI, including fairness, transparency, explicability/interpretability, privacy and veracity. The unit will be based at the University of Alicante in Spain. It will collaborate with the other universities and science parks in the Valencian region. It represents a unique opportunity to attract top research talent on AI to the region, to nurture and inspire the next generation of PhD students in AI and to have societal and economic impact. The unit in Alicante is fully aligned and supported by the recently published AI Valencian Strategy.